Monday, December 28, 2009

All izz (in the) well !! Zabardast(i) ki marketing

All izz really well with 3 idiots. Hilarious movie, amazing adaptation, great screenplay and very good acting by all 3 idiots....but that is not what we'll talk about in this blog.

Marketing of  movies is becoming more of an afterthought than an integrated strategy. You've made a great movie...now how do we market it? An afterthought... rather than an upfront strategy. Why do I say this? Well.. because 'All izz well' has absolutely no connection with insurance, for that matter. It is being linked through....because we thought afterwards on what dialogues can have which corporate sponsorships and decided to match 'a' to 'b'.

Moreover whether the consumer is being benefited by any 'All izz well" specific insurance plans is not upfront in any aforesaid insurance communication. It's there because it seemed like a 'good fit' !

Most Bollywood movies are treating marketing as a mix of 10000 posters + Pre-screening clips + 10 media appearances+ 4 corporate sponsorships+ in-movie product placements + 6 customized merchandise + a book afterwards etc. etc. Too much repetition....too boring for viewers even.

Guys, treat marketing more strategically; it will only help you...and Aamir Khan does not need these no-good gimmicks for his movies... they are anyway outstanding :-)

Sunday, December 20, 2009

(Social)ize your company

Does your company need social marketing? Is it just something you have to do because everyone else is jumping in the well? Most B2C companies do need to get on the bandwagon, but B2B companies need to evaluate their strategies before you jump. Perhaps if your product would benefit from a facebook or twitter presence; if you want to build up a public opinion;  if you are going for an IPO, or some other valid reason; than it might make sense.

Everything starts with an objective; what do you want to achieve. Do you want a group page - a controlled community interface but the updates don't appear on the member feed, or do you want a fan page where your status updates appear in fan feed home pages?

Another thing to note is that please don't use your personal facebook id to create company groups/ pages as facebook currently has NO option to delete the original creator. So even if you leave your job, you would be stuck with being a creator and worse, the earlier company would be stuck with you. Create a company ID and than create Group pages etc.

More on this later...